Peggy Kelland
NYS Program Vice President

To make your program more effective, to increase community awareness of AAUW and help in recruiting new members be sure to consider how to increase visibility.

To increase visibility:

• Work with other interested groups
• Inform presidents of other organizations of your events
• Use many means (print, radio, television, telephone, posters, brochures)
• Leave brochures in many places (libraries, schools, churches, post offices, businesses, events)
• Create library or other displays especially in March (Women’s History Month)
• Write letters to the Editor
• Email members re issues (please write your legislator)
• Hold meetings in varied venues
• Send out invitations to many events to people you wish to get involved
• Try “Branding” (devising a logo to represent an event and also defining the branch as the women who “-----“ and then making that mission known)
• Use your website and keep it up to date
• Obtain member interviews and news stories in CCTV, radio, television and the press as well as meeting announcements
• Lobbying locally or otherwise: legislators always have local offices
• Getting a PSA on local radio or television